La Défense
General view of the new Esplanade
The client, EPAD [Établissement public pour l’Aménagement du quartier d’Affaires de La Défense], launched 4 urban studies in the summer of 2007, within the scope of their Renewal project of a now 50-year-old La Défense.
We took part in the ‘Urban Positioning of the Business Center’ study.
The goal was to evaluate the image and influence of La Défense on a territorial, regional and international scale.
A diagnosis of its strengths, weaknesses and prospects will make it possible to set up a short and long term strategy in order to enhance the brand and the competitiveness of the business district.
